As one of the series of activities of the 2024 World Brand Mogan Mountain ConferenceFreecascadingslotsOn May 10th, a press conference entitled "growing up to the New-2024 Entrepreneur Jiang Xia Xia Xing" sponsored by Xinhua News Agency Hubei Branch and Xinhuanet was held in Deqing, Zhejiang Province. Xu Lianzheng, chairman of Yingzhengtong and a new generation of enterprise strategy empowerment expert, delivered a keynote speech on "the way to break through the encirclement of Chinese City Brands".
"Today, many cities are promoting themselves at the World Brand Mogan Mountain Conference, which is a huge positive." As for the universal problems facing urban development, Xu Lianzheng believes that it is necessary to focus on unique industries. A city must have many industries, but which industry can make the city unique, it is easy to build brand awareness. As long as you find the biggest difference, it will be easy to remember. At the strategic level, this distinction should be identified.
Xu Lianzheng said: "the city brand breakthrough is essentially to focus on the characteristics of the city, by the characteristics to drive other aspects, to form a different." It seems a bit narrow for a city to have only one characteristic, but from the perspective of industrial management, if your characteristics are obvious, your urban development will have a foundation. When a feature comes up, a variety of chains will be extended below. The idea of gathering chains in gardens and grouping in chains is very beautiful, but the reality is often very bony. This idea must be distinctive and attract all kinds of industries to concentrate on this characteristic industry. at this time, the competitiveness of the city will be reflected, and it will even have global competitiveness, which is particularly important for city brands to break through. "
"to create the characteristics of a city brand, it must be played in a systematic way. Single-point or single-link communication is useful, but it is difficult to last long without systematic output. " Xu Lianzheng believes that "resources and industry should complement each other and open up the upstream and downstream." An industry landed in this city, its upstream and downstream should also be in the scope of concern, this is the industrial chain. Therefore, to use ecological logic, whether the industrial chain has been equipped, this is a very attractive point. "
Xu Lianzheng stressed: "if a city has a core industry, especially one with core competitiveness in the future, it is not too late to build a core and unique competitiveness based on the original basic advantages, focusing on the future trend."
Sina stated that all the minutes of the meeting were arranged in shorthand and had not been reviewed by the speaker. Sina's publication of this article for the purpose of transmitting more information does not mean agreeing with its point of view or confirming its description.