In Apple's earnings callSeaknighttreant3Apple CEO Cook is still very optimistic about the Chinese market and optimistic about the Chinese market.
According to Apple's financial report, in the Q1 quarter of 2024, Apple encountered a problem in the Chinese market.Seaknighttreant3After the worst performance in three years, sales plunged 19%, and total revenue in China also increased from 178%.Seaknighttreant3$1.2 billion fell to 163.Seaknighttreant37.2 billion US dollars, down as much as 8% from the same period last year.
However, in Apple's earnings call, Apple CEO Cook is still very optimistic about the Chinese market.
Cook stressed that in an extremely competitive environment, Apple's Chinese mainland sales increased last quarter (2023 Q4). Apple is still very optimistic about the future development of the Chinese market, and we are not focusing on the development in the next week or two. but pay more attention to long-term development.
The key to Cook's confidence comes from the performance of iPhone 15 Pro and iPhone 15 Pro Max. Cook called the two phones the best-selling models in the Chinese market.
The iPhone 15 Pro and the iPhone 15 Pro Max are currently Apple's most highly positioned models, which are expensive and can contribute more profits. This means that Apple's new models can still attract consumers.