Every reporter Huang Bowen, every editor Yang Jun
RecentlyLocowincasinonodepositbonus, Gree Electric Appliance (SZ000651, share price 42Locowincasinonodepositbonus.25 yuan, with a market value of 237.9 billion yuan) Chairman Dong Mingzhu mentioned the "Gree good anchorman" plan many times in the live broadcast, saying that he wanted to carry out anchor selection activities nationwide, and that the top 10 winners could attend Chairman Dong Mingzhu's family dinner. Dong Mingzhu personally cooked for everyone.
Standing at the front desk by well-known entrepreneurs or executives can undoubtedly give brands more attention, but it is also a recent trend in the field of brand marketing, such as Lei Jun live promotion of Xiaomi car, JD.com 's Liu Qiangdong AI digital live broadcast, and so on. Dong Mingzhu's brand effect and influence can undoubtedly bring more attention and topic to this talent show. Gree Electric Appliance will also rely on this event to further expand its popularity and influence in the field of live e-commerce and increase the exposure and attention of the brand.
In addition, entrepreneurs live broadcast, participate in marketing, can also further narrow the gap between brands and consumers. As Dong Mingzhu said, she stood at the front desk to enable consumers to communicate more directly with companies. At the same time, it is also an attempt to strengthen interaction with young consumers, helping to better understand their needs and preferences, so as to better meet their needs.
Of course, the entrepreneur identity has its particularity, and it is the spokesman of the enterprise brand and the bearer of brand values. How to control the public opinion risk that may exist in entrepreneur marketing is a problem to be faced.
Executive information
Gree Electric Appliance (SZ000651): Dong Mingzhu said live broadcast that he plans to hold a draft contest.
According to several media reports, Dong Mingzhu, chairman of Gree Electric Appliances, began broadcasting in Zhang Qi's new commercial studio on May 14, with a live broadcast time of about one hour, which was watched by nearly 2 million people. During the live broadcast, the two mentioned the "Gree good anchorman" plan many times, saying that they wanted to carry out the anchor show nationwide, and that the top 10 winners could attend the family dinner of Chairman Dong Mingzhu, and Dong Mingzhu cooked dinner for everyone herself. Dong Mingzhu also responded to the phenomenon of entrepreneurs becoming online celebrities, saying that she stood at the front desk only to allow consumers to contact enterprises when they have problems, and many consumers know their phone numbers and can contact themselves directly to solve problems.
Comments: Dong Mingzhu, as the chairman of Gree Electric Appliance, the "Gree good Anchor" plan mentioned in its live broadcast not only reflects Gree Electric's active exploration in the field of live broadcast, but also highlights Dong Mingzhu's attention to brand building and consumer interaction. At a time when live e-commerce is becoming increasingly hot, Gree Electric Appliances aims to select and train anchors with influence and professionalism, further broaden brand communication channels and enhance brand reputation.
Major release
Industrial and Commercial Bank of China (SH601398): successfully issued China's first TLAC non-capital bond
On May 15, ICBC successfully issued 40 billion yuan of TLAC non-capital bonds in the interbank market, of which the 3 + 1-year issue size was 30 billion yuan, with an interest rate of 2.25%. The 5 + 1-year issue size was 10 billion yuan, and the interest rate was 2.35%. TLAC non-capital bonds are financial bonds issued by global systemically important banks to meet the requirements of total loss absorptive capacity, which have the function of absorbing losses and do not belong to the capital of commercial banks. It is reported that this is the first TLAC non-capital bond in China.
Comments: ICBC successfully issued China's first TLAC non-capital bond, which marks China's positive response to systemically important bank risk management under the global financial regulatory framework. This not only helps to enhance the risk resistance of ICBC, but also provides a sample for China's banking industry to meet the TLAC standards, which is of great significance to the maintenance of financial stability.
Xiaomi Group-W (HK01810): delivery of the 10000 Xiaomi SU7 has been completed
At 10:00 on May 15th, Xiaomi Automobile official announced: "We have just finished the delivery of the 10000th Xiaomi SU7." On the forty-third day from April 3, we have passed another small milestone. " In addition, Xiaomi also said: "strive to increase production capacity to ensure the delivery of 100000 vehicles this year."
Comments: the delivery of the 10000 Xiaomi SU7 takes only 43 days, demonstrating Xiaomi's ability to respond quickly to market demand. This achievement has laid a certain foundation for it to achieve its delivery target of 100000 vehicles this year. With the continuous improvement of production capacity, Xiaomi is expected to occupy a place in the future market and become an important participant in the new energy vehicle market.
Enterprise culture
JD.com Group-SW (HK09618): more than 70, 000 veteran employees have been employed for more than 5 years
On May 17, JD.com Group said that this year, 18043 JD.com people will be upgraded to 5-year "bosses", and 5831 JD.com people will be promoted to 10-year "super bosses". Up to now, there are more than 70, 000 veteran employees in JD.com for more than 5 years. It is reported that since May 19, 2016, this day of each year has been designated as JD.com Group's "519 veteran employee Day", meaning "I want a long time".
Comments: veteran employees not only accumulate rich work experience, but also cultivate a deep sense of corporate cultural identity, which helps enterprises to maintain sustainable competitiveness and improve operational efficiency. Through the establishment of "519 veteran employees' Day", JD.com not only repaid the hard work of the employees, but also further enhanced the cohesion of the enterprise. This measure is of positive strategic significance to JD.com 's long-term development.
Performance announcement
Tencent Holdings (HK00700): revenue of 159.501 billion yuan in the first quarter of 2024
On May 14, Tencent Holdings announced that its revenue in the first quarter of 2024 was 159.501 billion yuan, the operating profit of non-IFRS was 58.619 billion yuan, and the profit of non-IFRS equity holders of the company should be 50.265 billion yuan. In addition, Tencent Holdings said it would step up its buyback efforts, implement a planned share buyback of more than HK $100 billion in 2024 and raise dividends, while continuing to invest in AI technology, upgrade platforms and produce high-value content.
Comments: the profit of Tencent Holdings in the first quarter of 2024 highlights the strong strength of its main business. In addition, increased repurchase efforts and higher dividends show its sound financial position and confidence in the future. At the same time, Tencent continues to invest in AI technology, platform and content, indicating that it will continue to lead the Internet industry, and its performance is expected to continue to grow in the future.
Operation measures
China Telecom (SH601728), China Mobile (SH600941), China Unicom (SH600050): jointly announce the launch of commercial promotion of 5G different network roaming with China Radio and Television
On May 17th, at the 2024 World Telecom and Information Society Day Conference held in Ningbo, Zhejiang Province, China Telecom, China Mobile, China Unicom and China Radio and Television jointly announced the launch of commercial promotion of 5G different network roaming. 5G different network roaming means that when the operator does not have 5G network coverage, users can access the 5G network of other operators and continue to use 5G services.
Comments: this measure is of great significance to reduce signal blind spots, enhance user experience and speed up 5G network coverage, especially in remote areas and rural areas.
Tencent Holdings (HK00700): will crack down on the vulgar edge marketing behavior of the automobile industry on Wechat platform
Wechat Coral Security said that recently, through daily inspections and user complaints, the platform found that individual anchors used vulgar edge scrubbing behavior to win eyeballs and attract traffic when introducing automobile-related information and publishing auto industry marketing content in the studio, which not only damaged the healthy ecology of the platform, but also had a negative impact on the user experience, and the platform will impose severe penalties on anchors who violate the rules. Since the beginning of this year, the platform has disposed of a total of 1191 illegal live rooms, and disposed of the accounts according to the platform rules according to the violations.
Comments: this measure not only protects the user experience, but also maintains the healthy development of the platform ecology. As one of the important content ecology of Tencent, the healthy, natural and positive concept advocated by Wechat Video Live has been further emphasized.
The new product is on the line
NIO: the official launch of Ledao L60, the first car of sub-brand Ledao
On May 15, Ledao Automobile, the brand of Weilaizi, held a press conference to officially launch the first Ledao L60, with an advance price of 219900 yuan. At the press conference, Li Bin, founder and chairman of Ulai, said that the brand focuses on the high-end market and needs innovation to support the positioning of the high-end brand, but Ledao focuses on the home market and needs to balance the relationship between experience value and cost. Mature technology, mature services and cost-effective solutions should be provided to users.
Comments: the pre-price of Ledao L60 starts from 219900 yuan, which is intended to expand the family market. In addition, Ledao has a clear positioning and aims to provide cost-effective family travel solutions that complement the high-end brand of Ludao.
technological innovation
Baidu Group-SW (HK09888): self-driving is safer than human driving
On May 15, Baidu Apollo held Apollo Day 2024 at Baidu radish fast car robot Zhixing Valley in Wuhan, demonstrating Baidu's great progress in self-driving in the past decade. Baidu has achieved that self-driving is safer than human driving, based on the technological leap brought about by the big model, a new definition of self-driving for passengers, and the world's largest autonomous network of self-driving vehicles, Baidu officials said.
Comments: the progress of Baidu Apollo not only reflects the company's leading position in technological innovation, but also indicates that the commercial application of self-driving technology will be accelerated. With the continuous improvement and popularization of self-driving technology, travel will be safer and more convenient in the future. Baidu Group's continuous innovation in this field is worth looking forward to.